Hi, I’m Erin!
Erin McGoff is an award-winning filmmaker and content creator based in New York City, known for telling nuanced stories that challenge perspectives and spark positive change.
A graduate of American University, McGoff received a Pulitzer Center fellowship for her debut documentary "This Little Land of Mines" which gained international accolades and distribution. In 2023, she founded Grey Films and in 2024, premiered the YouTube series "No One Knows What They're Doing". In 2024, McGoff also penned a book deal with Penguin Random House and was named as one of Forbes’ 30 Under 30 for 2025.
As a director and creator, she has collaborated with brands like Google, Meta, National Geographic, Capital One, Hilton, LinkedIn, Indeed, and many others. Her work has earned multiple awards, including three Silver Telly Awards, a Webby Honor, and the Clio Prize for Visualizing History/Advancement for Women in Film.
McGoff has built a significant online presence with over 6.5 million followers, delivering candid career and life advice for Gen Z and Millennials. Her impact has been recognized by publications like the New York Times, Washington Post, Wall Street Journal, Business Insider, Forbes, and others. McGoff is also a contributor to CNBC.
McGoff currently spends her time split between New York City and Washington, D.C. with an occasional trip up to her cabin in the Catskills she custom-built with her husband, Michael, and dog, Olive.
directing style //
In my opinion, a good director is a great leader. A good director inspires a team. They spend time crafting a clear vision. They’re organized and respectful, yet decisive. They create a space for talented people to work & get out of their way. I think of myself as an orchestra conductor. No, I don’t personally play cello or tuba, I don’t write the sheet music—I don’t try to do it all myself. But I stand up in front of all those talented people, listen, and then give them the direction they need. Directing is problem-solving, and while I don’t have all the answers—I will always be there to work with you to find solutions.
editing style //
My editing style is nuanced, contemporary, compassionate, and emotional. My core belief is that filmmaking is all about making people feel — and editing is the tool we use to elicit emotion. I’m a story-driven driven editor who will always put myself in the shoes of the featured character(s). I pay attention to the smallest details. I won’t rest until that color and sound design are just right. If the scene isn’t working, let’s kill it. I do things the right way the first time. I communicate clearly and thrive off of collaboration. I’m decisive. Editing can be tough—and I love the challenge.
FUN FACTS
I’ve visited 25+ countries
I’m the youngest of six children
I studied wine for 4 months in Scotland
I love airplane food
I’m a blue belt in taekwondo
I’m allergic to avocados (sad)
Currently…
Listening to: TED Radio Hour
Eating: F&Fs Pizza
Drinking: Homemade cold brew
Watching: Severance on Apple TV
My Dream Projects
A dreamy, raw music documentary about one of my favorite bands/artists.
A docuseries that makes people laugh, not cry.
A humble, feel-good indie film with Mark Duplass.